OCC Marketing and Communications Records

Collection

Identifier: OCCR0010

Staff Only

Scope and Contents

Part 1 of this collection contains materials reflecting the operation of the Marketing and Communications Department at Oakland Community College.

Series 1: Administrative Materials, 1988-2015. Series 1 includes documentation of the College's major anniversaries, reports, correspondence, various marketing campaigns and publications, and other materials related to the activities of the Marketing and Communications Department.

Series 2: Press Releases, 1973-2013. Series 2 consists of Oakland Community College press releases, public service announcements, and advertising copy.

Part 2 of this collection contains Marketing and Communication Awards.

Dates

1973 - 2019

Creator

Oakland Community College. Marketing and Communications (Organization)

Conditions Governing Access

Collection is open for research.

Conditions Governing Use

Refer to the Oakland Community College Archives Rules for Use of Archival Materials. Restrictions: Researchers may encounter records of a sensitive nature – personnel files, case records and those involving investigations, legal and other private matters. Privacy laws and restrictions imposed by OCC prohibit the use of names and other personal information which might identify an individual, except with written permission from the Dean and/or the donor.

Extent

7 Linear Feet (6 SB, 2 MB)

Language of Materials

English

Additional Description

Abstract

The function of the Oakland Community College Department of Marketing & Communications is to promote and market the College, assist in advancing student recruitment and enrollment, manage media relations, and provide College-wide communications. This includes but is not limited to: digital marketing and engagement, the management and development of the College’s image and branding, the provision of expert marketing, graphic design, writing, editing, and support services to the College’s community, and holds the primary responsibility for all print and web publications.

This collection consists of materials related to the daily function of the department, reports, correspondence, event promotion and planning, press releases, public service announcements, and advertising copy.

Arrangement

Part 1- This Collection has been arranged in 2 series – Series 1 (Box 1) and Series 2 (Boxes 2-7). Folders are arranged alphabetically by subject or type.

Immediate Source of Acquisition

This collection was donated to the Archives by Cassandra Palacios, Marketing Administrative Assistant, and Daniel Jenuwine, Director of Marketing on 2019-06-21.

Accrual in 2021 from Michele Kersten-Hart, Manager of Multi-Media and Web Services Marketing and Communications.